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Client: Krystal Restaurants
Founded in 1932, The Krystal Company is the oldest quick service restaurant chain
in the Southeast and the second oldest chain in the United States. Enjoyed by three
generations of Americans, Krystal is a cultural icon. By delivering great food,
quality service and fair value for 70 years, the Krystal brand has assumed a prominent
place in the Southeast’s cultural landscape. Although Krystal’s identity has always
centered on the ‘Krystal’ (signature square hamburger), the company has remained
in the forefront of the industry by being innovative, both in its menu and its operations.
With major investments in new restaurant design, a streamlined menu and a multi-unit
franchising program, Krystal has big plans for the future with new initiatives that
are setting the stage for record franchise growth. There is a saying in the Krystal
culture that ‘everyone has a Krystal story’. Krystal’s commitment to providing small,
signature menu items with big taste and the stories and personal connections customers
feel with the Krystal brand.
Over the past few years The Krystal Company has worked with Murals Your Way to incorporate
their own custom photos into many of their restaurants. Wall murals created from
photos of their menu items and vintage images of their restaurants now cover the
walls in locations across the Southeast. The Krystal Company prides itself on their
relationship with its customers. Their interactive website includes an online store,
blog and ‘VIP Lounge’ similar to MySpace. Enthusiastic Krystal customers, otherwise
known as Krystalists, can get a taste of the Krystal heritage and reflect on memories
of the nostalgic pictures.
More and more restaurants are opting to use wall murals as they are a great way
to create an aesthetic focal point with fun images or bold prints. Murals Your Way
offers over 5,000 images and continually reviews new art. Whatever the décor style
or artistic taste, there is an image for everyone. The durable 15oz. solid vinyl
material is washable and fire rated making it safe for restaurants and other commercial
uses. Producing wall murals for nearly 40 years, Murals Your Way is a relied upon
source for many reputable companies and has been featured on popular television
shows such as Trading Spaces, Extreme Makeover: Home Edition, and the Today Show.
http://www.krystal.com
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