Client: Krystal Restaurants

Founded in 1932, The Krystal Company is the oldest quick service restaurant chain in the Southeast and the second oldest chain in the United States. Enjoyed by three generations of Americans, Krystal is a cultural icon. By delivering great food, quality service and fair value for 70 years, the Krystal brand has assumed a prominent place in the Southeast’s cultural landscape. Although Krystal’s identity has always centered on the ‘Krystal’ (signature square hamburger), the company has remained in the forefront of the industry by being innovative, both in its menu and its operations. With major investments in new restaurant design, a streamlined menu and a multi-unit franchising program, Krystal has big plans for the future with new initiatives that are setting the stage for record franchise growth. There is a saying in the Krystal culture that ‘everyone has a Krystal story’. Krystal’s commitment to providing small, signature menu items with big taste and the stories and personal connections customers feel with the Krystal brand.

Over the past few years The Krystal Company has worked with Murals Your Way to incorporate their own custom photos into many of their restaurants. Wall murals created from photos of their menu items and vintage images of their restaurants now cover the walls in locations across the Southeast. The Krystal Company prides itself on their relationship with its customers. Their interactive website includes an online store, blog and ‘VIP Lounge’ similar to MySpace. Enthusiastic Krystal customers, otherwise known as Krystalists, can get a taste of the Krystal heritage and reflect on memories of the nostalgic pictures.

More and more restaurants are opting to use wall murals as they are a great way to create an aesthetic focal point with fun images or bold prints. Murals Your Way offers over 5,000 images and continually reviews new art. Whatever the décor style or artistic taste, there is an image for everyone. The durable 15oz. solid vinyl material is washable and fire rated making it safe for restaurants and other commercial uses. Producing wall murals for nearly 40 years, Murals Your Way is a relied upon source for many reputable companies and has been featured on popular television shows such as Trading Spaces, Extreme Makeover: Home Edition, and the Today Show.

http://www.krystal.com

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