Client: Baker Boyer Bank

When Megan Clubb became the president of Baker Boyer Bank, she had a vision that included having a relationship with the clients of the bank that began with their needs and changed as those needs changed. She knew that banking in the traditional sense was always about the clients needs but that most financial companies sold products without really understanding the whole person. That the clients who had large agricultural loans also had a personal checking account or were concerned about how to finance their children’s education. There were the newlyweds who moved to the valley because it provides a great place to raise a family, they wanted a home, a car, a family and perhaps to have their own business.

To really meet client needs, the bank needed to change the way that they worked with their clients. They heavily invested in training their staff not just in how to open an account but to look at all of the pieces that make up the whole client. They learned to work as teams and bring in resources to supplement their strengths. The physical space of the bank needed to be reorganized to support this strategy not just as a business that happened to have clients visit but to create a warm and inviting space that focused on the clients but was also functional.

Markectecture Inc. is a marketing consulting business that specializes in creating environments and enhancing the brand image – taking a product or business concept and turning it into new ways of generating income, blunting the competition and creating a point of difference. This includes creating a plan, to the look and feel of the product and the environment.

Jo-Ann Kelly, the principal, was referred to the bank as someone who approaches design from a marketing perspective, has a history of looking at companies and helping them create a space that is not only functional but also reflects their brand and their uniqueness, in addition to creating a space that just looks good, has new colors and furnishings, it also has meaning.

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