I watched the video to see what installing the adhesive mural would be like. It looked too easy to be true. Well, they weren't kidding, the adhesive mural is INCREDIBLY forgiving. It doesn't crease, it doesn't stick to itself permanently if sticky sides accidentally touch, and it goes on super smooth surfaces, no need to prime or fuss. I will absolutely be purchasing more of this product! And I just LOVE David Bromstad's work. It's unique, balanced, intriguing, striking and stunning. And if you have the patience, get creative and cover something other than your wall, as I did.