LAB: The Collective
LAB is a Minneapolis-based creative agency that offers creative workshops, brand experiences and activations, community events, and design services. Its mission focuses on creativity and collaboration, and serves as a place for people to be inspired, connect and grow through gaining new skills, finding new resources, and meeting other like-minded individuals.
In spring 2019, LAB hosted their annual pop-up event, The Collective, at their headquarters. Comprised of carefully curated local businesses and makers, The Collective is a modern marketplace that allows guests to shop local and have an interactive experience. LAB partnered with Murals Your Way to create a custom mural wallpaper and provide a photo-op for their attendees. The design, color scheme, and message – “be a kind human” – encompass LAB’s mission, and the mural serves as a stunning focal point and a perfect selfie backdrop.