Business Case Study
POPCYCLE is the first music-centric, full body, high-energy cycling studio in Ashburn, Virginia. Led by some of the region’s best cycling instructors, their mission is to provide a rhythm-driven and motivating experience. POPCYCLE is the culmination of founder Teresa Yasutis’ professional business experience and her passion for people, fitness, and music.
From the moment they enter the studio, Teresa wanted to ensure her clients experienced the POPCYCLE difference.
Murals Your Way Solution:
After researching different décor solutions, Teresa reached out to Murals Your Way. A mural consultant informed Teresa of suitable materials for her cycle studio. The mural was printed on Eco Bella Smooth due to its durability. To meet POPCYCLE’s Grand Opening date, Murals Your Way rushed the project through production while maintaining full attention and care with the murals.
The custom mural added a powerful branding impact to the cycle studio. The brand colors “pop” off the wall and create emphasis on certain words. Not only has it provided inspiration for POPCYCLE riders, it serves as a reminder for Teresa and her team to “strive for our goals and take great pride in what we’ve built.”