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Mitchell Wool Company Business Case Study

The Mitchell Wool Company is a family-owned, farm grown yarn business in Dryden, Michigan. Shepherds Luke and his mom Sherry are passionate about their flock, the family, and the planet. With a "farm to skien" business model, their wool is sourced directly from their sheep farm and spun at a local mill. The mottos of Mitchell Wool Co. include "Know Your Yarn", and “For Flock’s Sake!”

Business Challenge

Mitchell Wool Company sought to create an inviting retail display that would showcase the source of their farm-grown yarn products and capture their unique ethos.

MYW Solution

Sherry reached out to Murals Your Way, seeking a personalized mural design for a show booth display cabinet. As passionate shepherds, Mitchell Wool Co. chose to create a custom mural using a photograph of their flock resting peacefully on their farm.

custom sheep mural for a show booth display cabinet for Mitchell Wool Co.


The custom sheep mural is a great success in capturing the spirit of Mitchell Wool Co, showcasing the family’s farm, the sheep, and all they have to offer. The personalized photo highlights the source of their farm-grown yarn, while providing a charming and eye-catching way to display their products.

We Are Here To Help

We love working with all types of businesses to add wall murals to their spaces. We have lots of recommendations for event and temporary wall murals and are happy to help you find the right mural or even customize an image just for your business or event . Contact us by email or give us a call at 888.558.0279 and we can get started on your project today.