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The Som Bar & Grill Business Case Study

The Som is the oldest bar & grill in downtown Burlington, Iowa. For over 70 years, the restaurant has served quality food and offered a laid-back nostalgic atmosphere for locals and out-of-town guests.

Challenge:

With new ownership came the desire for a new, updated look for the The Som. Owner Eric Lee wanted to combine modern changes with the same nostalgic atmosphere that resonated with customers.

Murals Your Way Solution:

To keep a modern-meets-nostalgic theme, designer Brandy Swartz decided to incorporate historic photographs from downtown Burlington. To add a personal touch, she chose to showcase a photograph that hung on The Som’s walls for many years: an image of the previous owner’s grandfather.

Photo Of Old Man Wall Mural In Bar

Murals Your Way recommended printing the images on Vinyl HD – Texture due to its durability, fire rating, and excellent print quality. Because the murals would be placed in high traffic areas, protective topcoat was added.

Results:

The mix of old and new brings a fresh, energized look to the Som while retaining its familiar charm. The wall murals stand out as art pieces as well as conversation starters among customers.

Wall Mural Of A Tug Of War Gam

Murals Your Way was the first and only custom wallpaper company I would ever use! The customer service was spectacular and allowed me to feel confident with the task of taking a very old photograph and turning it into the exact vision I had in my mind. — Brandy Swartz

Learn how Murals Your Way can customize any mural to fit your business and commercial project goals.