Novel Coworking Wall Mural Business Case Study
Novel Coworking Business Case Study
Novel Coworking offers fully furnished, amenity-rich workspaces in prime locations for small businesses, entrepreneurs, and companies. The Chicago-based business has 16 locations nationwide and continues to expand nationally and globally.
Rebekah Cianfrocco, Novel Coworking’s Corporate Interior Designer, sought to brighten up spaces, create points of interest, and give spaces an identity.
Murals Your Way Solution:
To give their offices more impact, Cianfrocco decided wall murals were the perfect solution. Due to the Create Your Own option and ability to print at any size, she chose Murals Your Way for the job. A mural consultant ensured the combination of city map images and custom designs met resolution and printing standards. For crisp details and brilliant colors, the designs were printed on Eco Bella™ Smooth, a durable and eco-friendly material.
The murals provide extra push that unifies the spaces and give it life. Clients love the color and interest it brings to the space. As soon as they enter, clients notice the colorful murals and the energy they exuberate. The custom city map murals give a sense of pride to clients working in those cities as well.
For me, nothing is worse than a blank, white wall. Being able to customize a wall covering quickly and inexpensively has really had a great impact on the design of our spaces, and we get nothing but positive responses from our clients. — Rebekah Cianfrocco, Corporate Interior Designer