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When asked to define her artistic style, Lori Siebert says that she likes to be a bit of a chameleon. Constantly experimenting with different styles and mediums feeds her insatiable curiosity. She has a very whimsical design sense and loves to play with colors to give each collection that and she designs its own unique personality. She started taking private art lessons at the young age of 7 and continued to study art throughout high school. This lead to a degree in graphic design from the University of Cincinnati. She opened her own design firm just 3 years out of college in 1987. Her firm, Olika Studios, has developed branding and design programs for influential clients such as Target, Bath & Body Works, Nickelodeon and Universal Studios.